Final Flyer Design

I am happy with my final flyer design and think it effectively develops my concept of growth and will encourage new behaviour of the people that attended the Fair Trade Coffee Break. The flyer uses several visual elements that tie my touch points together, and will trigger the viewer's mind when they see them. The front of the flyer features the title 'Put What You've Learnt about Fair Trade Into Action', and the 'Fair Trade Coffee Equation', both of which encourage the viewer to continue on supporting Fair Trade. The back of the flyer then features reminders about Fair Trade that refresh the viewer about what Fair Trade does and how they can get involved. These reminders sprout front he 'Fair Trade Coffee Tree', which signifies how each reminder that the viewer carries out will help stimulate the growth Fair Trade provides workers. Overall I think that the flyer accomplishes its task of encouraging new behaviour, and is a strong finishing point to a combination of touch points that flow together to tell the narrative of the growth Fair Trade Provides.


Front

Back